Choose Health Deal Memo (Closing Date: 2021–03–16)
D2C testing company wants to build the subscription wellness platform to help you regularly assess your chronic disease risks.
3 min readMar 3, 2021
Want to see the complete rich format deal memo? Read the original post at: https://muhanzhang.com/Choose-Health
Deal Abstract
D2C testing company wants to build the subscription wellness platform to help you regularly assess your chronic disease risks.
Financials
- Fundraising Target? $1070000
- Fundraised So Far? $213097
- Pre-Money Valuation? $5000000
- Previous Year’s Annual Revenue: $7418
- Previous Year’s Annual Net Income (+ Profitable, — Burning Cash): $-250355
Six Calacanis Criteria
- A startup that is based in SV? False, Austin, TX
- Has at least 2 founders? False, One
- Has product in the market? True, Shipping out test units and such
- 6 months of continuous user growth or 6 months of revenue? True, Yup, grew from $0 to $7418. Also ‘We are still finalizing year-end accounts but expect that the final number will be close to $250k top line.’
- Notable investors? True, Capital Factory
- Post-funding, will have 18 months of runway? True, Needs $375k
Seven Thiel Tests
- Engineering? 2, Lots of testing solutions at home, but cool that they designed an antibody test
- Timing? 3, Good timing with pandemic
- Monopoly? 1, Seems like modest revenue
- People? 2, People seem fine, but a little thin on teeam
- Distribution? 2, Doing well with D2C and also Amazon
- Durability? 2, Big if is whether the software platform will be enough to keep people on
- Secret? 2, Sensitivity around chronic disease is going to spike, so the company’s focus on insulin, blood sugar, etc. will have venture sized demand
What Has to Go Right
- Establish strong partnerships with doctors; 2. Probably get things backed by insurance at some point; 3. The market has to happen
What Could Go Wrong
- The market doesn’t exist and only fitness geeks really test their insulin resistance levels at home; 2. This business needs telehealth to take off before it can get to final stage; 3. What’s stopping testing companies from developing their test directly/plugging into EMR companies to provide results?
Muhan’s Bonus Notes
Very cool, esp since it’s an antibody test offering at home.
So, did I invest?
- Subscribe to https://muhanzhang.com/ to see my final investment decisions, keep track of my portfolio, and receive ongoing updates on my journey to investing in 50 startups as an unaccredited investor.
- Read the rich format deal memo here: https://muhanzhang.com/Choose-Health
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